Latest Sportsbook Performance

 

Price Margins Handle Promos – Latest State Reports

Last updated: 25th July 2026. State reports in this table: May = KY, OH, AZ, IL. June = NY, MD, IA, IN, KS, CT, PA, MI, MA. HoldCrunch is Straights + Parlays for June
SportsbookHoldCrunch PercentageHold (13 States)Hold (NGR States)NGR Margin (NGR States)NGR+ Margin (NGR States)Handle Share (13 States)Handle Change (compared to 1Q26)Promos (% of GGR)Promos (% of Handle)Promos ($m)
DraftKings32.42%7.71%8.31%5.6%0.82%35.44%0.47%32.6%2.7%23.4
FanDuel13.45%10.15%12.42%8.63%6.64%31.78%-0.04%30.47%3.78%32.15
BetMGM27.0%8.24%9.45%6.18%1.13%7.76%-0.6%34.64%3.27%7.08
Fanatics31.62%6.55%8.21%5.69%3.07%10.17%0.63%30.7%2.5%6.9
Caesars13.38%6.9%8.56%7.0%6.38%4.79%-0.26%18.18%1.56%1.62
theScore24.79%7.95%6.67%4.83%1.6%2.07%-0.46%27.49%1.83%1.2

Data explanations

  • The lower the HoldCrunch Percentage, the better the prices offered to customers. NGR+ is NGR after taking the impact of both promos and price into account (GGR minus ‘the promo % + the HoldCrunch %’)
  • The HoldCrunch Percentage is calculated from NBA, NCAAB, MLB, NFL, NCAAB moneyline, spread and totals markets and represents the gaps on price across both straight bets and parlays on those game line markets, approximately 60% of total handle and therefore a reflection of the price experience of a significant proportion of customers by volume
  • NGR and NGR+ margins are calculated from the latest NGR state reports not including MO; AZ, CT, KS, MI, OH, PA, and Handle share from all states that report at an operator level not including MO; AZ, CT, IA, IL, IN, KS, KY, MA, MD, MI, NY, OH, PA. In both cases we calculate percentages using only data from states where an operator is present
  • Both the Hold in the 13 operator level states and the Hold in the NGR states are shown

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How NGR+ margins are calculated (GGR minus ‘promo % + HoldCrunch %’)

Last updated: 26th February 2026. Data is 4Q25 NGR States (HoldCrunch is Straights + Parlays)
SportsbookHold/GGRPromos (% of GGR)NGRPrice (HoldCrunch %)NGR+
DraftKings11.35%15.93%9.54%15.52%7.78%
FanDuel12.99%29.66%9.14%20.87%6.43%
BetMGM10.81%32.74%7.27%8.76%6.32%
Fanatics9.76%30.73%6.76%19.82%4.82%
Caesars7.11%21.79%5.56%23.71%3.87%
ESPN Bet10.89%29.57%7.67%15.49%5.99%