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The story of the 2023 baseball season – how price drives handle share: DraftKings leads early, gains share. The gap then closes and customers return to FanDuel new upload method tom new chart Promo Spend as % of Handle – need to check Promo Spend ($)- need to check Promo Spend as % of GGR […]

Data point 1 – Book X’s current price vs the leader(s)

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What does vNGR tell me and how do I use it?

We can get an even more accurate picture of true underlying profitability if promo spend data is available Let’s assume promo spend for the first Sportsbook is known to be 40% of hold/GGR. So its GGR was 9% and NGR 5.4% It had a HoldCrunch of -33%, which means its vHold (reported hold/GGR minus the […]

What do vHold and how do I use it?

‘vHold’, or value+hold crunched together, is reported hold/GGR minus the HoldCrunch Percentage. It shows a Sportsbook’s hold margin if it were to equal the leader(s) on price and is therefore a like for like comparison of the underlying efficiency with which a Sportsbook generates cash; price differences that can inflate margin are factored out to […]

What does the HoldCrunch Percentage tell me and how do I use it?

The HoldCrunch Percentage indicates whether a Sportsbook is competing on price on the lines and markets where customers put their money. We use a negative percentage number because HoldCrunch is an expression of a Sportsbook’s distance from the leader We evaluate price as ‘distance from the leader’ because this is what matters to customers. Differences […]